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What’s Hot in Naturals?

New green launches sweep the marketplace.

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By: TOM BRANNA

Editor

There has been an influx of innovative natural personal care products that recently hit the market. Here’s a preview. For more on this trend, check out the June edition of Happi! Targeting those worried about hair damage from overwashing, Aveeno’s Pure Renewal collection aims to gently lift away impurities and provide balanced cleansing and conditioning, according to the company.Formulated with sulfate-free cleansers and without the use of parabens or synthetic dyes, the range fea...

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